The power of people…

connecting you to your target market

carreñogroup is in the business of delivering results.

From building brand loyalty to mobilizing constituents, carreñogroup’s team of professionals embraces our most valuable resource: people.

We connect with people by focusing on common ground while considering cultural differences. carreñogroup is an award-winning, Latino-owned, public affairs firm based in the Southwest United States – the business, cultural and political heartland of American Latinos. For the past four years, the Houston Business Journal has ranked carreñogroup as one of the top PR firms in its market. carreñogroup conducts successful multi-media, multi-cultural campaigns with winning strategies which connect its clients with Latino audiences.

The power of communication…

Trans-creative vs. translation

As you well know, successful relationships require trust. Nowhere does this ring truer than among Latinos.

Building relationships with the Latino community, however, means much more than translating your message from English to Spanish; it involves an intimate understanding of regional, generational and cultural nuances.

At carreñogroup, we address these multicultural differences while honoring the integrity of each community; we call this process “trans-creation.” carreñogroup knows the Latino audience and their unique perceptions and habits. We know these preferences, we monitor market trends and, most importantly, we put it all to work for you.

The Power of Partnerships…

Our success was built on vast knowledge and the relationships establsihed by our team.   We have expanded that scope through our membership with WorldCom Public Relations Group to include partners in over 42 countries.

We welcome the prospect of connecting you to your target market.