The power of people…
connecting you to your target market
carreñogroup is in the business of delivering results.
From building brand loyalty to mobilizing constituents, carreñogroup’s team of professionals embraces our most valuable resource: people.
We connect with people by focusing on common ground while considering cultural differences. carreñogroup is an award-winning, Latino-owned, public affairs firm based in the Southwest United States – the business, cultural and political heartland of American Latinos. For the past four years, the Houston Business Journal has ranked carreñogroup as one of the top PR firms in its market. carreñogroup conducts successful multi-media, multi-cultural campaigns with winning strategies which connect its clients with Latino audiences.
For years, carreñogroup has set the standard with its vast knowledge and connections. As a member of WorldCom Public Relations Group, carreñogroup’s reach has now spread to over 42 countries. We welcome the prospect of connecting you to your target market.
The power of communication…
Trans-creative vs. translation
As you well know, successful relationships require trust. Nowhere does this ring truer than among Latinos.
Building relationships with the Latino community, however, means much more than translating your message from English to Spanish; it involves an intimate understanding of regional, generational and cultural nuances.
At carreñogroup, we address these multicultural differences while honoring the integrity of each community; we call this process “trans-creation.”
Latinos present the most promising opportunity for positioning services, products and agendas today as the nation’s fastest growing segment of the population with a combined purchasing power of almost $1 trillion. And the news just gets better... with more than 750 Spanish-language radio stations, Spanish-language radio surpassed general network radio ratings... and young Latinos are passionate for online radio.
carreñogroup knows the Latino audience and their unique perceptions and habits. We know these preferences, we monitor market trends and, most importantly, we put it all to work for you.