Recently the PEW Research Center ask this question and here are the results - http://pewhispanic.org/files/reports/111.pdf

This is a very interesting report to read.

 

 

In California, Congressional candidate Gil Cedillo has taken photos posted on one of his opponent’s Facebook page and used them to craft a fairly vicious campaign mailer targeting young political newcomer Emanuel Pleitez.  Cedillo and Pleitez are among 12 candidates vying to replace newly appointed Labor Secretary Hilda Solis in California’s 32nd Congressional District- which covers East Los Angeles and the San Gabriel Valley. The special election will be held May 19. 

 

The mailer is obviously intended to portray Pleitez as immature and reckless. This campaign tactic will of course be used more and more in the future – photos capturing your opponent in a bad light have always been too easy to ignore for most campaigns - so candidates dont make it easy for your rivals - be aware and do not upload photos anywhere that can be used against you in any way.  Also check your Facebook settings to control what photos can be added to your site by “friends”. Check out the entire story below from Calitics.com about the mailer, the campaign, and what all this may mean for tomorrow’s election. Links to the actual mailer can be found halfway through the text.

 

http://www.calitics.com/diary/8783/cedillo-goes-strong-negativeon-emanuel-pleitez

http://blogs.harvardbusiness.org/bregman/2009/03/why-small-companies-will-win-i.html?cm_mmc=npv-_-MANAGEMENT_TIP-_-APRIL_2009-_-MTOD0429

One of the lessons I learned from my past career was  “Bigger wasn’t better, Better is Better.”  Small companies are landing significant contracts previously reserved for large corporate entities.   The economy and survivor of the fittest has given way to the savvy entrepreneur who have skin in the game.  The ability to service a contract and maintain a quality relationships is crucial to maintaining and keeping that client.  Remember it’s cheaper to keep a customer then it is to go out and get a new one.   Carreñogroup is a small, however experienced firm, committed to the needs of our clients.   Through our relationships and results oriented approach we have maintained our current client base as well as expand our services to new clients.

My adventure as President of carreñogroup Public Affairs has been exhilarating and is putting my spirit to the test.   My previous role at Continental Airlines was developing the management and leadership teams for their role in a global company.  I now use those best practices in business development, strategy and branding for small to medium size businesses.  I did not enter this venture hoping I would succeed, I approached this venture knowing I had a product and service that would sell.

I believe every life experience is part of a grooming process for something later in life.  In the introduction I used the term adventure, because I live my life as one.  Using the globe as my classroom for over 30 years and encounters with business owners of different genders, ethnicity’s and age groups has taught me lessons on becoming a successful entrepreneur.

These lessons helped me realize that the Right Stuff isn’t about gender or ethnicity, It is about the initial Dream, the strong Desire and the unwavering Dedication to succeed.

From left to right: Laura Lopez Cano, Liz Lara-Carreño, Marisol Graham and Anna Marie Guzman-Protz. Click image for full article (PDF)