Lately you may have seen news story about the fast growth of Twitter, Facebook, MySpace, LinkedIn, etc… these are a few of the new Social Media networks that are changing who we all interact on the internet.

Many can tackle social media marketing, but few approach it like onlineLINK Marketing, a new business unit of carreñogroup.

onlineLINK Marketing can help you climb the social media mountain by first developing a SMO (Social Media Optimization) strategy. Next, we work with you to identify desired outcomes traffic/page views, sales, reputation, social responsibility, influence, credibility, and brand awareness.

Once we understand the desired objective, we choose tactics wisely, while cognizant of what actions will influence the desired outcome with the most impact.

Social Media Marketing is characterized by communities that allow users to do many or all of the following:

· Create profiles/accounts

· Grow a network of colleagues/friends

· Collaborate with other community members

· Submit content

· Vote on content

· Tag content

· Comment on content

With the overabundance of social media options, onlineLINK Marketing ensures that you embark upon the right channels with the right content!

Recently the PEW Research Center ask this question and here are the results - http://pewhispanic.org/files/reports/111.pdf

This is a very interesting report to read.

My adventure as President of carreñogroup Public Affairs has been exhilarating and is putting my spirit to the test.   My previous role at Continental Airlines was developing the management and leadership teams for their role in a global company.  I now use those best practices in business development, strategy and branding for small to medium size businesses.  I did not enter this venture hoping I would succeed, I approached this venture knowing I had a product and service that would sell.

I believe every life experience is part of a grooming process for something later in life.  In the introduction I used the term adventure, because I live my life as one.  Using the globe as my classroom for over 30 years and encounters with business owners of different genders, ethnicity’s and age groups has taught me lessons on becoming a successful entrepreneur.

These lessons helped me realize that the Right Stuff isn’t about gender or ethnicity, It is about the initial Dream, the strong Desire and the unwavering Dedication to succeed.

From left to right: Laura Lopez Cano, Liz Lara-Carreño, Marisol Graham and Anna Marie Guzman-Protz. Click image for full article (PDF)