In California, Congressional candidate Gil Cedillo has taken photos posted on one of his opponent’s Facebook page and used them to craft a fairly vicious campaign mailer targeting young political newcomer Emanuel Pleitez.  Cedillo and Pleitez are among 12 candidates vying to replace newly appointed Labor Secretary Hilda Solis in California’s 32nd Congressional District- which covers East Los Angeles and the San Gabriel Valley. The special election will be held May 19. 

 

The mailer is obviously intended to portray Pleitez as immature and reckless. This campaign tactic will of course be used more and more in the future – photos capturing your opponent in a bad light have always been too easy to ignore for most campaigns – so candidates dont make it easy for your rivals – be aware and do not upload photos anywhere that can be used against you in any way.  Also check your Facebook settings to control what photos can be added to your site by “friends”. Check out the entire story below from Calitics.com about the mailer, the campaign, and what all this may mean for tomorrow’s election. Links to the actual mailer can be found halfway through the text.

 

http://www.calitics.com/diary/8783/cedillo-goes-strong-negativeon-emanuel-pleitez