HarrisInteractive’s Newsmaker Insights newsletter provides research snapshot on what PR professionals can expect in the future

The January issue of HarrisInteractive’s newsletter, Newsmaker Insights, provides a glimpse into future trends, challenges, and industry sectors offering the best business opportunities for PR professionals.  Executives from 13 public relations firms took part in the research and provided their take on the industry's increased burden to provide proof of ROI for corporations choosing to direct limited dollars to PR efforts. Additional pressure points identified by research participants included the need to better define the benefits of social networking, blogging, etc. to corporate bottom lines and the necessity of the profession to attract and keep fresh new talent.

The study also presented four sectors that may provide fertile ground for PR growth in the future: enhancing corporate reputation initiatives related to economic realities, better defining America’s image related to world affairs, healthcare policy changes and their poltical and regulatory impacts, and the need carefully present the benefits of  corporate environmentally friendly actions.

You can review the newsletter here: http://www.harrisinteractive.com/news/newsletters/newsmaker/HI_NewsmakerInsights_2009_v04_i01.pdf