From Variety – http://www.variety.com/article/VR1117998161.html?categoryid=2112&cs=1

 

Hollywood’s marketing toolbox is full of new, innovative ways to capture customers and promote movies through the Internet and other electronic means. Powerfully eye-catching websites, tailored MySpace pages, mobile devices, and videogame consoles are all becoming fundamental to industry promotional strategies and an unlimited creative platform to entice the industry’s target audience.