A Nice Case Study on How to  Separate Your Friendly, Responsible, Local Bank from Wall Street’s Mess

Louisiana and Texas based MidSouth Bank hosted a series of well crafted “Town Hall” meetings throughout Louisiana in early February. MidSouth Bank President and CEO Rusty Cloutier – “We are confident participants leave the meetings understanding that it is unfortunate and unfair that community banks have been lumped in with the big Wall Street banks that created this crisis and caused it to trickle over into our business, Cloutier said. We may be a small player, but we are passionate about protecting the reputation that we, and so many community banks like us, have worked decades to build “.

A great marketing concept coupled with an even better public service theme. Providing a public forum for elected officials and community groups to participate in the meetings allowed the bank the opportunity to engage recognized local opinion leaders and added credibility to the gatherings. Nice job.

http://www.midsouthbank.com/cfm/prdetails.cfm?PressID=122