breakthrough campaigns that get noticed

carreñogroup’s integrated approach to public relations guides you through a noisy and complex market of more than 3000 messages per day. Our creative process is guided by four basic marketing principles:

• Establish your strategic intent
• Identify your target market
• Meet the expectations of your market
• Communicate your message

By adhering to these principles, carreñogroup’s efforts have resulted in numerous award-winning campaigns and websites. While our expertise lies in reaching the Latino consumer, carreñogroup offers a vast array of general services including:

• Public Relations
• Grassroots / Grasstops Campaigns
• Community Relations
• Government Affairs
• Political Consulting
• Target Advertising
• Crisis Communications
• Web & Graphic Design

harnessing the message

It takes more than a catchy slogan or PR campaign to connect with consumers; it takes an agency that understands the cultural values, traditions and identity of your target audience. It takes a team with a first-hand understanding of the market’s idiosyncrasies and influences, as well as its people and their issues.

carreñogroup handles all your media needs from planning to execution. Our services include:

Public Relations Strategies & Campaigns:

• Brand Positioning
• Media Relations
• Copywriting Services
• Trans-creation
• Multiplatform Solutions

delivering legislative results

We believe that consistently achieving the best possible results requires modern business discipline — a great
deal more than just “access.” carreñogroup’s articulated process for successful lobbying campaigns encompasses the following elements:

Objectives
We establish quantitative and qualitative benchmarks to assess our progress and performance, supplying constant modification and feedback.

Execution
carreñogroup recognizes the challenges posed by the fluid, changing government relations environment and is prepared to adapt skillfully to further our clients missions.

Accountability
We address return on investment at the campaign inception and at defined intervals ongoing.

Services offered by carreñogroup include:

• Legislative Strategies
• Issue Management
• Policy Positioning
• Coalition Building
• Message Development
• Grassroots Campaigns
• Political Development

developing your leadership and management skills

In today’s economic climate, corporate culture and your people speak volumes on how you do business. The tactical side of HR is crucial to the success of your business and more importantly sustainability.

Objectives
Design a program to ensure you have the right people, the right plan, and the best practices that can be integrated into your business strategy.

Execution
carreñogroup recognizes the challenges posed by everyday operations and will work to build long -term success on a foundation of incremental gains.

Accountability
Provide client progress reports and benchmark documents.

Services offered by carreñogroup include:

• Strategic Planning & HR Workforce Planning
• Develop HR Programs and Policies
• Design, Develop and Implement Training Programs
• The Essentials of Communication
• Team Building & Board Development
• Conflict Resolution
• Certified to teach Shelf leadership programs upon request