Benchmark Polls
We conduct benchmark polls early in the project. We use in-depth surveys to identify salient issues and develop strategies for emphasizing the client’s strengths and countering perceived weaknesses. With data from benchmark polls, we develop a message and targeting strategy to prioritize activities and guide the client’s media and direct mail communications. These polling results help the campaign team make a compelling case to the public and to potential contributors that the client can be successful.

Tracking Polls
We conduct tracking polls regularly throughout the project to monitor the effectiveness of a client’s message and the overall strategy. With the data from these polls, the team can respond to changes in the member or constituent environment and adjust the communication strategy as the project evolves.

Membership Surveys
We employ membership surveys on behalf of organizations that would like to know more about their membership–their demographic characteristics, thoughts, and attitudes. This research can measure how well the organization meets members’ needs. We help clients use these surveys to influence public policy, set issue agendas, raise funds, and attract new members.

Focus Groups
Through focus groups, we uncover the underlying feelings, concerns, and priorities of members, voters and targeted populations. We conduct these small-group qualitative studies early to pinpoint concerns that should be explored more broadly with quantitative polls. We also employ tactical focus groups late in campaigns to evaluate the reactions of target groups to particular media themes and messages.