This forwarded from one of our
Worldcom Group partners:
Social networking has overtaken e-mail as the most popular Internet activity, according to a
new study by Nielsen, and the gap is growing rapidly.
According to the latest figures, one in every six minutes of the average web user's online time is spent at a social site, notably Facebook, MySpace, Twitter and the major blogging networks. Active reach in what Nielsen defines as “member communities” now exceeds e-mail participation by 67% to 65%. The reach of social networking and blogging venues is growing at twice the rate of other large drivers of Internet use such as portals, e-mail and search. For those marketers trying to advertise online, the shifting measurement of time spent, rather than pages viewed, will require a new model which joins the conversation instead of interrupting it.
