Spain’s crown prince Don Felipe and his wife Letizia traveled to New York in March to launch the country’s “Made in/Made by Spain” marketing campaign. The promotional plan seeks to raise the profile of Spain in the American marketplace and highlight specific homegrown Spanish companies and their expertise in both renewable energy and transportation infrastructure projects – both well funded initiatives in President Obama’s stimulus plan (Spain calls it el Plan Obama). Spain’s industry minister predicts that the country is poised to get  $71 billion worth of contracts from the stimulus package. 

It is probably not a bad idea for countries seeking to get their share of stimulus pie to keep a close eye on Spain’s campaign. If Spain is successful in receiving stimulus dollars at a higher than expected pace, this should certainly prompt other countries to follow suit and craft their own unique plan.

Story from Economist.com

http://www.economist.com/business/displaystory.cfm?story_id=13447445