Public Relations Houston

Tough Economic Times Can Lead To Bigger Waistlines

by Richard Cron on Dec.12, 2008, under Politics

Not surprisingly the recession is prompting consumers to look for cheaper fast-food alternatives http://www.latimes.com/business/la-fi-value9-2008dec09,0,1382996.story.

However, the $1 Jack in the Box junior bacon cheeseburger has been ranked as “the most unhealthful” value item available among the offerings of national fast-food chains – Taco Bell’s Cheesy Double Beef Burrito was a close second.

 

When it comes to the fast-food industry getting beat up on the content of their menu they usually fall back upon the consumer choice argument.  But  more could be done by the industry  to support tangible, community outreach initiatives that will help their customers more easily identify nutritious choices - this is especially important within minority communities where African Americans are 1.8 times more likely to develop diabetes than whites and Hispanics are 1.7 times more likely to develop diabetes than whites.

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