I am just beginning to take Twitter seriously a few weeks ago, I find it very user friendly and I think it adds more overall value for branding and communicating than other social media website. However, here's an interesting article by Gyutae Park (Winning the Web) on using Twitter – http://www.winningtheweb.com/twitter-seo-optimize-search.php

Hey Hector,
Thanks for the mention. I’m glad that you found the article interesting. Let me know if you have any questions or feedback!